The video below was made by a 13-year-old girl who was fed up with gender stereotypes about toys, sometimes going as far as “doctors” suggesting that dolls make kids gay. Her 4-year-old brother wants to be a cook, but Hasbro, the company producing the Easy-Bake oven the little lad wants for Christmas, makes it clear that boys aren’t really supposed to use their toys. The Easy-Bake website is even subtitled  “Cooking & Baking Games for Girls.” If you want to sign her petition (which already got 24,000 signatures) you can do so here.

Hasbro: Feature boys in the packaging of the Easy-Bake Oven. Sign my petition on Change.org.

Meanwhile, in Sweden toy stores are already adapting to the changed perception of gender roles. Sweden’s largest toy chain Top Toy made clear that their toys are "gender neutral" after picturing boys holding baby dolls and banishing girls from the dolls pages of its Christmas catalogue.

"With the new gender thinking, there is nothing that is right or wrong. It’s not a boy or a girl thing, it’s a toy for children," they said. Other Swedish toy stores did the same over the last years after complaints from kids and parents alike.


Top Toy’s store in Stockholm, more pictures over here